About us
Built Through The Storm was born from the grind, the struggle, and the silent battles nobody saw. This isn’t just a clothing brand — it’s a reflection of what it means to keep going when life hits hard. It’s for the ones who stayed solid when everything tried to break them.
Founded on faith, resilience, and legacy, every piece of our collection represents a real story — a comeback story. Whether you’re rocking one of our tees, hoodies, wristbands, or varsity jackets, you’re not just wearing a design — you’re wearing a message. A message that says: "The storm didn’t break me. It built me."
Our brand is rooted in community, culture, and purpose. From custom collections that honor hometown pride, to special drops for Breast Cancer Awareness, Homecoming, and Greek Unity — Built Through The Storm speaks to the soul of the people.
We don’t sell clothes — we deliver confidence, motivation, and reminders of who you are and what you’ve overcome.
Welcome to the movement. Welcome to Built Through The Storm.
Wear your testimony
Built Through The Storm isn’t built off trends. It’s built off truth. Every piece tells a story of survival, resilience, and redemption. While other brands focus on style alone, we focus on the message behind the design.
Our apparel reminds you (and the world) that storms didn’t break you — they built you.
This brand was created from real-life struggle, personal growth, and faith. Each collection — from Homecoming to Breast Cancer Awareness, Greek Unity, and Legacy Drops — is made with intention, not just inventory. Every item has a reason. Every message has meaning.
A lot of people rock designer — we represent the ones who grind in silence, the ones who kept going when nobody clapped. Our brand stands with the people who overcame without recognition and came back stronger than ever.
From custom varsity jackets to wristbands that speak to your spirit, from faith-based affirmations to street-style statements, our brand bridges the gap between motivation and culture. It’s real, raw, and relatable.
We don’t chase hype — we build legacy. Whether you’re from Albany, Atlanta, or anywhere else that’s seen struggle, you’ll feel at home here. We’re building a movement that gives people pride in their past and purpose in their future.
Our Core Values
Our brand is driven by five core values that influence our designs and business practices:
1. Faith: We believe in something greater — in purpose through the pain, and strength through the storm. Many pieces include faith-based messages, scriptures, or affirmations that speak to the inner battles people face and overcome. "God built me for this." "Covered. Chosen. Called."
2. Resilience: Storms don’t define us — they shape us. Every design, drop, and decision is rooted in the mindset that you were built to endure and rise. We don’t chase trends. We release collections with meaning, whether it’s for Breast Cancer Awareness, Homecoming, or Greek Unity — each one is tied to a real reason to keep going.
3. Legacy: We’re not here for temporary hype — we’re here to build something that outlives the moment. Collections like the Legacy Collection, Chapter 34, and school-inspired pieces connect people to their roots, growth, and personal evolution. “Forever proud. Trojan Made.” “From silence to legacy.”
4. Authenticity: We tell the truth — even when it’s uncomfortable. Our brand reflects real stories, real struggle, and real wins. From our customer service to our captions, we stay real. You’ll never feel like you’re just a number — because this brand was made by someone who understands the grind.
5. Community: We move with the people, not just in front of them. We uplift, unify, and support — from local schools to Greek orgs to everyday hustlers. We collaborate with local businesses, offer bundle deals, support events, and create collections that reflect real communities. We also treat every customer like family.
🌪️ In Every Design, You’ll Find: A message of survival, A reason to keep pushing, A tribute to the storm that shaped you, And a reminder: you’re not alone
Remember This
“This brand was built from real struggle — and it exists to remind you that your storm didn’t break you… it built you.”